The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Adv Download

Millward Brown |PDF | 233 pages | English | 2.3Mb | 2005 Year

Recall and persuasion are today's primary measures of ad effectiveness. Du Plessis makes the case that emotion is actually the foundation of both, a major shift that he says today's advertisers are reluctant to accept. ... Go ahead and pick it up ... the book will give you a competitive advantage.

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